Behavioral science is not a single discipline. It is an interdisciplinary science that integrates knowledge from sociology, psychology, biology, neuroscience, and other disciplines (4). Behavioral scientists look for relationships between observable behavior and subjective experiences. They make use of these relationships to maximize the possibility of effectively influencing the outcomes of the clients. Behavioral scientists act as consultants to businesses in order to change employee behaviors. They also assist in understanding consumer responses on the marketing strategies of companies.
Behavioral science is a scientific discipline concerned with the systematic analysis of human behavior and mental processes.Behavioral science primarily involves empirical research using the scientific method, diagnostic evaluation, psychological intervention, social programs, and theory building.
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